The digital domain has forever changed the face of music and how people do business in the music industry. Not very long ago in the scheme of things there were clearly written and defined lines about the rules in the music industry.
Songwriters wrote the songs, the Artist and Repertoire men in a recording studio then picked up these songs. The A & R men then doled out the songs to an assigned singer or band, which recorded them. An album was cut and the singer or band went on tour and played music, the record company rolled in the money and divided it up amongst the various entities like the performing rights organizations and the likes and the system worked well naijavibe.
The only one really making a lot of money here was the recording studios but it was a status quo and everyone was somewhat happy because the songwriters got to have their songs recorded, the singers and bands had good songs to record and then got to play them and the business end was left up to the powers that be in the large record companies.
That’s why the songwriters and the musicians were all driving around in beat up rusty cars even though they had a hit record and they were living in run down apartments while the record executives were driving their BMWs home to the suburbs and the multi-million dollar homes with the pool.
When the Internet became more than just a convenience and someone found out that they could market the music that they wrote to a global audience and manufacture and sell their CDs without the need of the record company. Suddenly the guy next door was selling ten thousand CDs a year and making more money than the artist on the major label that was selling gold and platinum numbers.
So when it comes to the business end of music, it truly is possible for someone with a little tenacity and some go and get it attitude to make a great living off of what they create. It is still a lot about networking and making contacts that can help you. But now days it’s more about sharing information between your peers and everyone learning from the other on how to effectively make the business work for them instead of the other way around.
The online networking places help people make the most out of the music industry’s crazy business
Greg Wilson is a prominent creative writer and music veteran with over 20 years of music industry professional experience. His knowledge and expertise extends from all aspects of the music industry including production, audio and video, promotion, music business strategy, music industry philosophy and music industry economics.